, that word-of-mouth referrals from happy patients, are the best referrals that we can receive. Referrals from happy patients are so valuable because it’s basically a testimonial of your good work, and more importantly, how the person was treated! 82% of people consider reviews extremely valuable in a referral to a dental practice! And over 50% of adults reference a review site once a month.
- HOW CAN SOCIAL MEDIA and BEING LISTED ON TOP OF LOCAL SEARCH bring me more new patients?
- What is LOCAL SEARCH and why are so many people talking about it?
- How much is it going to cost me to keep up with this search stuff and how much of my time is it going to take?
www.HealthGrades.com) are sites full of radio personalities like MIKE! When Mike talks, his listeners listen: sometimes his listeners call in and share there opinions to all the other listeners. 25% of the conversations in social media communities are referencing a product or a service.
Some “MIKE’S” have more listeners that others. This is why customer service is so vitally important in your practice! Social media helps to strengthen the relationships with your patients, therefor strengthening your WORD OF MOUTH. Social Media and review sites are word-of- mouth on steroids.
Everything that was mentioned above was for the purpose of making this other, VERY IMPORTANT point: There are great benefits to using social media to deepen your relationships with those that are already your patients, and possibly attracting NEW PATIENTS because of the strengthened word of mouth, but there is a much bigger benefit to all of the things mentioned above… And that is: getting ranked higher up in the search engines because of all the “citations”.
In a previous post, I referred to “citations” (is a reference to a published or unpublished source) as one of the things Google looks for in ranking its’ listings for a particular catagory (niche). These conversations on Facebook, Twitter and YouTube about your practice, the reviews on Yelp, Citysearch, InsiderPages, etc.) all contribute to pleasing Google (relevance), and therefore rewarding you with a FIRST PAGE LISTING!
- 97% of consumers use online media to research products and services in their local area.
- 86% of U.S. households now use the Internet as an information source when shopping locally.
- 85% of local searchers will follow up with a phone call or visit to the listing that stands out the best.
You might be thinking… well, I don’t have time for all this social media stuff. The fact is, that local referral and reference sites can be set up in literally minutes and a successful social media campaign can be run in as little as 10-15 minutes per day.
Something else to consider is the cost of advertising a business with traditional advertising costs. The average dentist spends $30,000 per year in traditional advertising. Successful social media campaigns can be run with as little at $300-$500 per year.
Dr. Scott F. Peterson is a practicing “wet-fingered” dentist in North Texas and has been caring for patients since graduating from University of Texas Health Science Center Dental Branch in the world famous “Texas Medical Center”. Dr. Peterson is a serial entrepreneur with a passion for marketing, the internet and networking. He’s been online since the days of Prodigy and Compuserve (over 20 years) and has been involved with 3 start-up companies in the infomercial marketing (direct response) business and the music marketing management / services business. When Dr. Peterson is not treating patients in his current location at The Dental & Implant Suite in Hurst, Texas, he’s creatively designing and implementing new marketing strategies and services for other local dentists. –Live passionately and reap the rewards!