{"id":116,"date":"2010-07-12T13:23:55","date_gmt":"2010-07-12T18:23:55","guid":{"rendered":"https:\/\/drscottconsulting.com\/?p=116"},"modified":"2023-12-08T15:19:03","modified_gmt":"2023-12-08T20:19:03","slug":"yellow-pages","status":"publish","type":"post","link":"https:\/\/drscottconsulting.com\/yellow-pages\/","title":{"rendered":"Local Search and Social Media ARE Replacing the Phonebook!"},"content":{"rendered":"
\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n www.HealthGrades.com) are sites full of radio personalities like MIKE!\u00a0 When Mike talks, his listeners listen: sometimes his listeners call in and share there opinions to all the other\u00a0 listeners.\u00a0\u00a0 <\/span>25%<\/strong> of the conversations in social media communities are referencing a product or a service.<\/span><\/span><\/p>\n Some “MIKE’S” have more listeners that others.\u00a0 This is why customer service is so vitally important in your practice!\u00a0\u00a0 Social media helps to strengthen the relationships with your patients, therefor strengthening your WORD OF MOUTH<\/strong>.<\/span>\u00a0 Social Media and review sites are word-of- mouth on steroids.<\/span><\/span><\/p>\n Everything that was mentioned above was for the purpose of making this other, VERY IMPORTANT point<\/strong>:\u00a0 There are great benefits to using social media to deepen your relationships with those that are already your patients, and possibly attracting NEW PATIENTS because of the strengthened word of mouth, but there is a much bigger benefit to all of the things mentioned above… And that is:\u00a0 getting ranked higher up in the search engines because of all the “citations”.<\/strong><\/span><\/span><\/p>\n In a previous post, I referred to “citations<\/strong>” (is a reference to a published or unpublished source) as one of the things Google looks for in ranking its’ listings for a particular catagory (niche).\u00a0 These conversations on Facebook, Twitter and YouTube about your practice, the reviews on Yelp, Citysearch, InsiderPages, etc.) all contribute to pleasing<\/em> Google (relevance), and therefore rewarding<\/em> you with a FIRST PAGE LISTING<\/strong>!<\/span><\/p>\n<\/div>\n You might be thinking\u2026 well, I don\u2019t have time for all this social media stuff.\u00a0The fact is, that local referral and reference sites can be set up in literally minutes and a successful social media campaign can be run in as little as 10-15 minutes per day.\u00a0<\/span><\/span><\/p>\n Something else to consider is the cost of advertising a business with traditional advertising costs. The average dentist spends $30,000 per year in traditional advertising.\u00a0\u00a0 Successful social media campaigns can be run with as little at $300-$500 per year.<\/p>\n<\/div>\n
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