Earlier this week, I was on a coaching call with my incredible mentor, Sandi Krakowski and 20 other students, when Maria (a student) told me she "fired" her dentist this week! I could still hear the frustration in her voice when she was trying to explain what happened. She had mentioned that her dentist kept calling … Read more
Getting Into the Rhythm… Does your schedule look like swiss cheese? Holes, all over the place. There is nothing more frustrating to look a full schedule for tomorrow, only to find three one hour cancellations by 9:30am the next day! Has this ever happened to you? Sure it has, or you haven’t been in business very long. … Read more
"Say to yourself, 'I have certain attitudes and ambitions. I also have friends and allies in these attitudes. But what would happen to me if they suddenly withdrew their support of me?' Do this and you will understand one kind of fear -the fear of standing all alone. But you _can_ stand all alone, which … Read more
I was going through some old notes as I often do to reflect on what I’ve learned, and I found "The Characteristics of an Excellent Organization" by The Tremblay Group, Phoenix, Arizona. These were some of the things that interested me, even back in 1993! It’s really interesting to see in an ever-changing world, some … Read more
Your patients are not looking for you in the phone book any more! Well, some of them are: ONLY 14% of people are using the "Yellow Pages" to find a dentist. Think about it………when’s the last time you picked up one of those massive books? More and more potential NEW PATIENTS are finding dentists by … Read more
Don't be left out on the local search. With fewer people using the yellow pages to find providers and retailers of products and service; major newspapers folding and magazine subscriptions down, it becomes more and more important to utilize the internet for getting your message and your name out there to prospective new patient's. It can … Read more
Dominate Google’s First Page Using Social Media and Keyword Stategies When is the last time you looked in the Yellow Pages to find a phone number or find a dentist. With newspapers and magazine subscriptions on the downturn, it is becoming more and more important to use online strategies to get found on the internet. … Read more
Dr. Scott has been practicing dentistry for over 25 years and is passionate about sharing his knowledge from not only the practice of dentistry, but the marketing of dentistry.
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